Regional Marketing Manager, Disney English

Driving the Marketing gross new enrollments for the Region:

• Develop the regional lead generation plan monthly
• Managing offline marketing and promoter team to generate qualified offline leads
• Work closely with existing vendors to keep improving the leads quality
• Evaluate and optimize the lead generation channels and improve ROI
• Working with Center to monitor and manage the leads convert rate
• Budget planning and controlling

Plan & Implement the National Promotion

• Identify center based out of home media plan
• Ensure centers 100% execute the national promotion
• Work with National marketing team for yearly marketing campaigns on regional level

Driving Center Marketing Activity

• Work with District manager and center manager to implement the center based activity
• Always find the marketing synergy opportunity with center managers
• Leading the marketing referral events in center to help the referral and renew enrollments
• Managing the My Center Marketing budget

Basic Qualifications

• Minimum 5 years marketing experience with at least 1 year on performance marketing management
• Experience in Education/Training industry
• Familiar with leads generation and a result driven person