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Category Manager



  • Manage regional licensees:
  • Implement regional Category plan / strategy
  • Develop & execute appropriate local market category plans

  • Develop, implement and achieve yearly revenue budget for the category.

  • Ensure licensees have full understanding Disney’s business standards, directions and strategies. Manage licensees to achieve yearly targeted budget.


  1. Strategic Management
  • Implement regional category plan / strategy.
  • Develop local market category plan in line with regional strategy & plan.
  • Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.
  • Determine category key drivers (franchise, products, price, and retail channel) for DCP to expand brand presence consistently with retailer needs.
  • Contribute to regional discussion of the category on behalf of the local market.

  1. Category Management
  • Develop, implement and achieve yearly revenue budget
  • Identify & contract new licensees instrumental in the development of the category
  • Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
  • Manager Contract Renewals based on category plan.
  • Assist the establishment of efficient distribution services.
  • Provide account management to top licensees for long term business development.
  • Coordinate with DCP Compliance Group to ensure licensees comply with Disney’s labor standards.
  • Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
  • Identify and develop manufacturing centers of excellence (global and regional).
  • Regularly communicate with Key licensees and conduct performance reviews (quarterly).

  1. Retail Management
  • Work with key retail account to manage Disney’s product range and presence at retail.
  • Work with buyers from key retail accounts to develop business opportunities, managing product sourcing, mix / range, pricing and new programs specific to each retailer’s shopping profile.
  • Act as communication link between Disney and licensees and retail buyers.
  • Conduct retail accounts performance review and marketing update (quarterly).
  • Identify signage and merchandising needs.

  1. Creative Management
  • Direct product development with DCP Product Developer consistently with category plan and ongoing product quality improvement program.
  • Administer and coordinate licensee’s product approvals with DCP Product Developer.

  1. Finance Management
  • Responsible for the category budget & bottom line responsibility.
  • Provide category forecast on quarterly basis (revenue grading).
  • Responsible for collection past due accounts receivable.

  1. Marketing Management
  • Coordinate with DCP Retail, Sales & Marketing team to support sales promotion, events and advertising in the local market.
  • Work with DCP Retail, Sales & Marketing Team to ensure better understanding of consumer profiles and market needs.
  • Ensure appropriate licensees implement the Disney visual merchandising programs.

  1. Information Systems
  • Maintain competency in DCP business systems
  • Insight (Contract Admin. & Royalty reports)
  • INvision (Forecasting/Budgeting)
  • SAP (Travel expenses & Purchase Orders)

Internal - PRC Other DCP LOB & Business Units

  • Regional Licensing LOB.
  • Global Licensing LOB

External - Licensees (existing and potential)

  • Key retail accounts
  • Manufacturers

D) ACCOUNTABILITY (In $, human resource and other terms)

  • Timely implement global, regional and local market Category strategy / plan.

  • Achieve or exceed revenue as per budget.

1. Education
- University graduate, preferably Marketing or Business Commerce.

  1. Minimum of 5 years working experience in related industry at merchandising, marketing or sales related undertakings.

3. Personal Attributes

  • Intelligent, self-directed, self-starter, good ability to work within a team.
  • Good analytical skill and understanding of business and financial concepts.
  • Strong interpersonal and communication skills
  • Strong negotiation and presentation skills.
  • Committed to excellence.

4. Other requisites, languages

  • Fluent English and Mandarin.
  • Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint)


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