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Sr. Director, Lifecycle Marketing

Fans demand access to content on their own terms on any device, anytime, anywhere. We are those fans. As a result the BAMTECH Media team helped pioneer live event streaming over the Internet in 2002 for Major League Baseball. The passion to improve that experience led to many impressive firsts: the first 720p or “HD Ready” stream, the consecutive record for concurrent streams and the first stream in 8K ultra HD. Today BAMTECH Media has a proven, scalable platform that powers direct-to-consumer applications for leading entertainment brands; and is now a major player in sports and eSports rights acquisition.
BAMTECH Media is a place for the creative and the bold. We’re seeking talent across disciplines to join our team. Whether New York City, San Francisco, Manchester or Amsterdam we provide opportunities to elevate your career and transform an industry.
The Sr. Director, Lifecycle Marketing role will manage a customer through Free Trial sign-up, promoting customer retention, increasing engagement, mitigating churn and improving lifetime value.


  • Assembling and leading a team of lifecycle marketing specialists
  • Building world-class marketing automation systems
  • Implementing and using CRM systems (such as Salesforce), email service providers (such as Dyn or Zeta), push/mobile SaaS providers (such as Localytics)
  • Establishing CRM policies and processes
  • Driving conversion rates, retention and increasing customer lifetime value through acquisition, engagement & messaging strategies
  • Development and optimization of campaigns across all customer touchpoints
  • KPI ownership around core business drivers

Basic Qualifications

  • Highly proficient in using data and analytics to drive campaign optimization
  • A/B testing
  • Ability to work cross-divisionally and manage resources in a highly matrixed environment
  • Must be highly collaborative with experience in product/engineering-driven organizations
  • Excels at evangelizing requirements, ideas and strategies backed up with data
  • Comfortable in fast moving, fluid environments; entrepreneurial spirit
  • Excellent presentation skills among peers and in executive situations
  • Enjoys working on high-profile, industry-defining projects
  • CRM, lifecycle, retention marketing
  • Product/engineering
  • Analytics/data science

Required Education

  • Bachelor's degree or equivalent work experience

Preferred Education

  • Master’s Degree-level education preferred

Additional InformationThis position is a legal entity of The Walt Disney Company, an equal opportunity employer.

Apply now

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New York