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Marketing Manager

The Marketing Manager will work closely with the Director, Disney Interactive, Southeast Asia in developing and executing marketing plans across interactive products as well as user acquisition for our mobile and social games in Southeast Asia. The role will also work very closely with key accounts such as carriers, app stores, OEMs and game publishers across the region to develop and implement marketing plans.
The role requires digital, above-the-line and on-ground marketing experience across the SEA region to lead Disney Interactive SEA’s initiatives. The role will be responsible for developing innovative go-to-market plans as well as sustenance and engagement campaigns that drives demand and is geared towards maximum revenue and user growth. The role will craft the local messaging and positioning for products to maximize acquisition and conversions. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into user benefits are crucial.
This is a new position and one with tremendous growth as it resides at the core of the organization’s ability to demonstrate local talent, best practices, and shape our marketing approach and define initiatives that fit the requirement of the region.


  • Develop and implement go-to-market plan for new products and releases as well as with key accounts and manage its’ cross-functional implementation that drives demand.
  • Drive marketing initiatives for key accounts such as carriers, appstores, OEMs and game publishers in the region.
  • Drive synergy marketing across lines of business within Disney.
  • Develop strategic marketing opportunities that aim to increase awareness and conversions for our products.
  • Work with internal channels and PR team to maximize visibility on Disney-owned media.
  • Develop marketing post mortems and regular monthly reports to highlight key initiatives, successes and learnings.
  • Drive revenue growth across products through management and optimization of campaigns.
  • Run user acquisition campaigns with global teams using Kochava or Facebook to drive installs and conversions for our mobile and social games.
  • Run affiliate partnerships with key online destinations across SEA to drive new user subscriptions for key products.
  • Daily tracking of KPIs and optimizing the campaigns as needed.
  • Evaluate consumer research and market intelligence to drive competitor reviews and identify opportunities for innovation.
  • Feedback local requirements and improvement points to core product teams to enhance local reach and new user conversion.
  • Review new technologies and marketing innovations for potential adoption to internal media mix.

  • Support marketing initiatives of official accounts on chat apps to drive new users.

Basic Qualifications

  • 5 years of regional marketing management experience with at least 3 years’ experience in a mobile games marketing role
  • Bachelor’s degree in business or marketing.
  • Spearheaded regional campaigns from concept to a successful launch for Fortune 500 brands involving both digital and above-the-line media.
  • Direct experience running campaigns across various media (i.e. outdoor, online, TV, radio, mobile, social, events, PR)
  • Demonstrated ability to lead strategic partnerships and synergy marketing focusing on increasing awareness and revenues through co-marketing initiatives.
  • Strong experience in communicating effectively with media, business partners and top management.
  • Wide network of contacts in various media industries (i.e. outdoor, online, TV, radio, mobile, social, events, PR) across Southeast Asia.
  • Experienced working with telcos and OEMs.
  • Experienced working on mobile content, particularly games and apps.
  • MBA is a plus.

At Disney, having a diverse workforce is critical to our business. We welcome a variety of opinions, ideas and perspectives to ensure we continue to top our own performance and represent our global marketplace. When our people reflect the communities we serve, it enhances the way we connect to our guests, audiences and consumers. Together, we work toward an inclusive environment that fosters creativity, innovation and camaraderie across all of our companies.

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