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Hybrid Sales Planner


The Disney/ABC Television Group (DATG) is composed of The Walt Disney Company’s (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, Disney Channels Worldwide, Freeform, as well as Disney/ABC Domestic Television and Disney Media Distribution. The Radio Disney network and the Company’s equity interest in A&E Television Networks round out the Group’s portfolio of media businesses.
The responsibilities of a Sales Planner are to manage deals and inventory from proposal to billing to post-analysis. Sales Planner will be a critical component of a successful sales team through ongoing management of an Account Executive’s book of business, with increasing sales responsibilities as assigned based on tenure and expertise.

  • Build digital sales proposals, pitch, and develop relationships with accounts based on established criteria, (e.g., Key Accounts and New Business)
  • Create and analyze Upfront and Scatter News, Daytime, Syndication and Latenight sales proposals for assigned Agencies/Clients
  • Leverage the ABC Digital portfolio across all platforms/devices that span across ABC, ABC News, GMA on Y!, ABC on Hulu, YouTube ABC Channels, and others to develop custom, multi-platform and cross-ABC digital partnerships and revenue
  • Coordinate, execute, and maintain TV and digital campaigns for portfolio/key accounts
    • Build media plans which adhere to the ABC rate card policies
    • Maintenance of deals in internal sales systems like Freewheel, CPO (Commercial Proposal Optimizer), SCS (Sales Contract System) and digital web-based systems [Atlas/MediaVisor] for agencies
      • Handle allocations, client moves and sponsorships as well as negotiate pre-emptions
      • Manage Stewardship needs and ensure client satisfaction
    • Oversee execution of each campaign/proposal at client, management and AE level
  • Work with other internal departments (i.e., Sales Service, Broadcast Standard & Practices, Billing) to ensure proper execution of proposals at all levels
  • Assist Account Executive on sales presentations to client
  • Work with Planning management to compile and generate internal revenue reporting
  • Guide Sales Assistants with day-to-day responsibilities

Basic Qualifications

  • 1+ year of experience in media and/or media planning experience
  • Demonstrate proficiency in media math and analysis
  • Ability to manipulate data for analysis and presentation
  • Ability to learn all computer related functions/systems
  • Ability to work independently as well as be a team player
  • Able to multi-task in a fast-paced, deadline-driven environment
  • Highly organized and detail oriented
  • Exceptional organizational and prioritization abilities
  • Must be client service driven
  • Excellent written, verbal and interpersonal communication skills
  • Proficient in Outlook, Word, Excel and Power Point

Preferred Qualifications

  • Experience in Freewheel, Atlas, MediaVisor, iDesk and CPO (Commercial Proposal Optimizer)

Required Education

  • BA/BS degree or equivalent relevant experience

Additional InformationEqual Opportunity Employer--Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity

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New York