Digital Sales & Mktg Account Executive
ABC NTVS is seeking a self-motivated, proactive team player who is also capable of working independently to be Digital Sales and Marketing Account Executive
- Implement creative ideas for digital marketing campaigns across all 8 stations to increase profitability
- Assist the planning, execution, and optimization of our digital marketing efforts
- Work directly with VP of Digital Sales and Station DSM’s to brainstorm digital marketing strategies customized for potential clients
- Support account executives with innovative opportunities for campaigns during tentpole events
- Communicate key information of our digital marketing capabilities
- Monitor & manage successful ongoing digital marketing campaigns
- Liaison between planning, sales, and social media teams.
- Coordinate the creation of digital content
- Formulate strategies to build digital campaigns & creating ideas to monetize social media platforms
- Assist Traditional AE’s on Digital Sales Calls
- Assist in customizing of marketing materials for perspective clients
- Develop New digital business
- Must have 3-5 years of online sales experience with proven sales track record delivering brand advertising solutions working directly with brands and agency partners.
- Initiative and leadership skills
- Must possess a working knowledge of all online metrics, technologies and research tools used in the marketplace
- The ability to work in a team environment where how you do things is valued as much as what you achieve.
- Comprehensive knowledge of the digital advertising and social integration, creative units/executions and current competitive landscape
- Demonstrated collaboration and negotiation skills
- Working knowledge of Microsoft Word, Excel, PowerPoint, and keynote
- Exceptional verbal and written communication skills is mandatory for this position
- Strong time management and organizational skills
- Demonstrated presentation skills to large and small groups
BA or BS Degree or equivalent work experience Company Overview
The ABC Owned Television Stations, a division of the Disney-ABC Television Group, includes WABC-TV New York, KABC-TV Los Angeles, WLS-TV Chicago, WPVI-TV Philadelphia, KGO-TV San Francisco, KTRK-TV Houston, WTVD Raleigh-Durham and KFSN-TV Fresno. The eight owned stations reach over 23% of all U.S. television households. All are strong performers in their local markets, with most ranking #1 sign-on to sign-off in key A.C. Nielsen ratings for adults 18-49 and 25-54.
ABC Owned TV Stations have a strong portfolio of digital opportunities that allow marketers to reach our audience where they live, on every platform and on every device. Our stations have long held preeminent positions as trusted broadcast leaders, and that loyal audience affinity extends directly to our digital properties.
ABC National Television Sales (NTVS) is the advertising sales representative for the eight ABC owned stations. In addition, ABC Regional Sports and Entertainment Sales, a unit of NTVS, represents internal and external digital out–of-home properties.
Additional InformationEqual Opportunity Employer - Female/Minority/Veteran/Disability
This position is with ABC National Television Sales