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Manager - Marketing Strategy


Do you have a passion for ABC programming? Do you have an interest in creating innovative campaigns in the entertainment marketing space? Here’s your chance to work with one of the best marketing teams in the entertainment business. ABC Studios Marketing is seeking a Manager, Marketing Strategy and Development. This position will help drive and execute the marketing strategy for ABC shows with a focus on daytime, late-night, and special projects.

  • Assist Vice President in role as manager for ABC Studios Marketing
  • Identify and communicate to key stake holders marketing opportunities
  • Coordinate and manage the production of strategic briefs for all ABC Studio shows
  • Continually update strategic marketing documents with current key art, tag lines and creative messaging for shows.
  • Coordination acquisition and distribution of marketing assets to key partners, internal and external.
  • Manage external studio and network marketing relationships
  • Socialize network/partner marketing plans to key Studio executives, strategizing ways to share and leverage assets and tactics
  • Provide support on home entertainment, SVOD, and EST relationships
  • Provide support for integration and communication with international partners
  • Initiate synergy requests for non-ABC network series
  • Manage ABCS and social websites.
  • Anticipate long-term departmental needs and be a constant and consistent contributor to overall team.

Basic Qualifications

  • A minimum of 5 years experience in marketing strategy and/or creative
  • Experience creating and managing the creative collateral for strategic marketing campaigns
  • Advanced experience and understanding of digital, e-commerce, social media platforms
  • Demonstrated ability to communicate effectively, both written and verbal
  • Demonstrated ability to manage multiple projects simultaneously
  • Demonstrated expertise with Word, Excel, PowerPoint, Keynote

Preferred Qualifications

  • A minimum of 5 years experience in marketing strategy and/or creative
  • Experience leading or partnering with digital marketing to effectively drive integrated campaign across multiple platforms
  • Agency experience
  • Experience in TV marketing, sponsorships and/or promotions preferred

Required Education

  • Bachelors degree or equivalent work experience

Additional Information

  • Equal Opportunity Employer-Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
Apply now

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