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Associate Manager, Consumer Insight


Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park, featuring six lands, as well as two themed hotels – Shanghai Disneyland Hotel and Toy Story Hotel, Disneytown, a large shopping, dining and entertainment district, a Broadway-style theatre, Wishing Star Park and other outdoor recreation areas. Shanghai Disneyland is a Magic Kingdom-style theme park featuring classic Disney storytelling and characters but with authentic cultural touches and themes tailored specifically for the people of China. As we continue to develop this magical destination, we’re looking for a variety of world-class professionals including front line Cast Members and an innovative development team to help our plans take shape.
This position will support the Shanghai Disney Resort marketing, communication, sales, product development and pricing/ticketing through consumer insight. This position needs to deliver research and insights that inform marketing, sales, product, operations, ticketing, technology and Cast related strategies. Manage primary and secondary research and collaborate with research teams/stakeholders across Disney Destinations, The Walt Disney Company, and partner organizations, to support Shanghai Disney Resort’s work. This position will report to the Consumer Insight Manager based in Shanghai.

  • Manage all phases of the market research process including needs identification, project design, instrument design, analysis, and presentation of results
  • Interpret results to provide objective, clear and actionable findings that allow management to make fact-based decisions. Have strong capability to write both quantitative and qualitative research reports and review/re-write reports from external partners
  • Partner with external agency to develop research projects that address client business needs, monitor fieldwork and data analysis process as required maintaining high quality, summarizing and sharing findings
  • Effectively manage multiple project assignments at once across various client groups in a fast paced environment
  • Provide regular status updates and share consumer insights gleaned to leverage market knowledge across a broad spectrum of Cast/LOBs
  • Build and manage relationships with internal/external partners, and primary research vendors
  • Ensure consumer perspectives are front-and-center across all LOB strategies

Basic Qualifications

  • Hands-on marketing researcher with 5+ years experiences in Marketing Research (prefer having both agency and client side experiences)
  • At least 5 years’ experience working in a research role in Mainland China. Pan Asian experience a plus
  • Proven experience with both quantitative and qualitative techniques , Hands-on experience with SPSS or similar package required
  • Bachelor or above degree

Preferred Qualifications

  • Critical thinker, able to sort through complex business issues to develop research plans. Able to think out of the box and willing to try different research approaches
  • Able to conceptualize and build an analytic plan, design questionnaire or discussion guides, and partner with internal clients to develop appropriate stimulus materials
  • Demonstrated ability to identify thematic learning from research, translate research data into actionable insights and recommendations through compelling reports and presentations that tell a story
  • Demonstrated ability to partner with external research consultants
  • Demonstrated ability to handle confidential information
  • Demonstrated problem solving and decision making skills
  • Able to maintain a strong sense of objectivity when sharing results
  • High attention to detail and accuracy
  • Written and verbal fluency in Mandarin and English
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