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Digital Business Manager (Product Development and Implementation)


The Digital Business Manager (Product Development and Implementation) is accountable for all digital product development who will act as a product owner and key communicator between partners and internal stakeholders. Digital products including but not limited to website, mobile app, booking system etc. Responsibilities

  • Implement Digital strategy; Develop and maintain cross platform Digital initiatives for Hong Kong Disneyland (HKDL) to support overall business strategy
  • Develop and maintain multiple digital platforms; Provide timely reports on traffic performance, revenue generation and campaign ROI; Conduct review sessions to best optimized the performance
  • Review user behavior across all Digital platforms proactively, initiate A/B testing and propose UI/UX and content improvement
  • Co-ordinate and consolidate the requirements from all LOBs; Provide suggestions to the management team on functionalities improvement to enhance overall Digital Guest Experience;
  • Benchmark Digital performance with market data; Monitor and review SEO with practical suggestions on improvement constantly
  • Keep tracking on direct revenue generations on hotels, tickets and bundled products. Prioritize products best fit for Guests to produce the best Digital experience

Basic Qualifications

  • Bachelor degree holder
  • At least 5 years relevant experience in digital business and website development project, preferably gained from travel industry
  • Experience in mobile development is an advantage
  • Extensive knowledge of mobile platform, digital strategy and website development
  • Strong in web analysis
  • Excellent communication skills to interact with both internal and external partners
  • Good interpersonal and project management skills
Apply now

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