Marketing Strategy Intern, Fairy Tale Weddings, FL, Summer/Fall 2018

Marketing Strategy Intern Fairy Tale Weddings - FL, Summer/Fall 2018
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team as a Professional Intern in any of our segments that delivers unparalleled creative content to audiences around the world. ResponsibilitiesMake an impact by…

• Becoming a fully integrated member of the marketing team for Disney’s Fairy Tale Weddings & Honeymoons, using insightful, consumer-centric marketing strategies to drive brides and grooms, vow renewal couples and honeymooners to Disney destinations around the globe.
• Assist with management of marketing programs at every stage of the consumer pathway from awareness to consideration to conversion. Partner with discipline teams to create and execute communication plans to drive desired behaviors.
• Utilize business analytics, consumer and industry trends, competitive data and research to create both short-term and long-term plans to stimulate demand and growth.

Basic QualificationsShowcase your skills in….

• Marketing and communication experience
• Social Media planning, execution and analytics
• Proficiency in Microsoft Office Suite (Word, PowerPoint and Excel)
• Creative writing skills for digital media

Preferred Qualifications

• Ability to construct and present a compelling story from data analysis and consumer insight
• Knowledge of the Walt Disney World® Resort
• Previous Disney experience
• Demonstrated proficiency in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe Acrobat
• Previous internships or extracurricular activities, including membership in AMA, PRSSA, or other organizations

Required Education

• Senior or graduate-level student pursuing a degree in Marketing, Business or related area, OR candidate must have graduated from a college/university within the past six (6) months.

Company Overview The Walt Disney Company is the global leader in high-quality entertainment and innovative technology. Begin a career that delivers unparalleled creative content and experiences to audiences around the world. Additional Information

Internship Eligibility:

• Must be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional Internship

• Must be at least 18 years of age

• Must not have completed one year of continual employment on a Disney internship or program.

• Must possess unrestricted work authorization

• Must provide full work availability

• Must provide own transportation to/from work

• Current Active Disney cast members must meet Professional Internship transfer guidelines (for Walt Disney World cast members this is no more than four points and one reprimand in the last six months; for Disneyland cast members this is six months of consecutive service and a performance record clear of any disciplinary issues (warnings, suspensions, etc.) for at least six months)

Program Length: The approximate dates of this internship are June 2018 through January 2019. Candidates must be fully available to work full time any time including days, nights, weekends, and holidays for the duration of the internship.
Housing:

• Florida based positions only: A limited amount of company-sponsored housing is available on a first-come, first-serve basis.

Recommendation – Print This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.