AM - Lisencing, Toys & CE Category

• Spearhead the Toy & CE category strategy, business development and growth plan for Disney in India.
• Work actively with existing licensees and retailers on every operational aspect of the business
• Assist in implementing developing and achieving yearly revenue budget for the category.
• Ensure licensees have full understanding and are complying with Disney’s business and quality standards.
• Will report into the Head of BTS, Toys & CE.

Responsibilities

1. Strategic Management

• Develop local market category plan in line with global & regional category strategies & plans.
• Undertake market analysis to monitor industry trends, regulations, sub-categories performance and retail channels, and determine Disney’s segment share.
• Determine category key drivers (product, price, and retail channel) for the LOB to expand presence consistent with local demographic and retailer needs.
• Contribute to regional / global discussion of the category on behalf of the local market.

1. Licensing

• Develop, implement and achieve yearly revenue budget (wholesale sales and royalty revenue) for respective set of licensees.
• Work very closely with Key licensees & Retailers across all aspects of distribution, promotions, pricing, product development, and sourcing.
• Identify & contact new licensees instrumental in the development of the category (including global and regional licensees).
• Secure geographical expansion throughout the country. Focus on the key cities
• Update forecast on a monthly basis (Excel spreadsheets for renewal, new, gap with status update).
• Drive Contract Renewals consistent with Category Plans and strategies.
• Coordinate with DCP Compliance Group to ensure licensees comply with Disney’s labor standards.
• Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
• Identify and develop manufacturing centers of excellence (global and regional). Share information and sources from other regions

1. Product Development

• Direct product development with Product Development team consistent with category plan and ongoing product quality improvement program. Should have a good perspective on factors driving the Toy industry and toy sourcing.
• Administer and coordinate licensee’s product / artwork approvals with Product Development team.
• Coordinate with other regional LOB head on product development matters e.g. event days, promotion value, new guide book release, etc.
• Work closely with licensees on their category assortment plans.

1. Finance

• Responsible for the Revenue forecast for a set of licensees.
• Provide forecast of the category on monthly basis (revenue grading).
• Responsible for collection past due accounts receivable.
• Responsible for the administration and execution of the contract.

1. Building Disney Toy & CE presence in India

• Keep abreast with the Toy lines launched by Disney Licensees in International market. Plug in these lines through existing and new partners in India.
• Develop eco-system to cater to local toy market keeping in mind product quality and pricing requirements of the market.
• Evaluate the best route to market for toys based on channel nuances.
• Identify opportunities to plug in Disney Toys beyond the traditional Toy Channels.

Basic Qualifications

• University graduate, preferably Marketing or Business Commerce.
• MBA or Post Graduate preferable