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AM - Lisencing, Toys & CE Category

Overall purpose of the role :
  • Spearhead the Toy & CE category strategy, business development and growth plan for Disney in India.
  • Work actively with existing licensees and retailers on every operational aspect of the business
  • Assist in implementing developing and achieving yearly revenue budget for the category.
  • Ensure licensees have full understanding and are complying with Disney’s business and quality standards.
  • Will report into the Head of BTS, Toys & CE.


  1. Strategic Management
  • Develop local market category plan in line with global & regional category strategies & plans.
  • Undertake market analysis to monitor industry trends, regulations, sub-categories performance and retail channels, and determine Disney’s segment share.
  • Determine category key drivers (product, price, and retail channel) for the LOB to expand presence consistent with local demographic and retailer needs.
  • Contribute to regional / global discussion of the category on behalf of the local market.
  1. Licensing
  • Develop, implement and achieve yearly revenue budget (wholesale sales and royalty revenue) for respective set of licensees.
  • Work very closely with Key licensees & Retailers across all aspects of distribution, promotions, pricing, product development, and sourcing.
  • Identify & contact new licensees instrumental in the development of the category (including global and regional licensees).
  • Secure geographical expansion throughout the country. Focus on the key cities
  • Update forecast on a monthly basis (Excel spreadsheets for renewal, new, gap with status update).
  • Drive Contract Renewals consistent with Category Plans and strategies.
  • Coordinate with DCP Compliance Group to ensure licensees comply with Disney’s labor standards.
  • Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
  • Identify and develop manufacturing centers of excellence (global and regional). Share information and sources from other regions
  1. Product Development
  • Direct product development with Product Development team consistent with category plan and ongoing product quality improvement program. Should have a good perspective on factors driving the Toy industry and toy sourcing.
  • Administer and coordinate licensee’s product / artwork approvals with Product Development team.
  • Coordinate with other regional LOB head on product development matters e.g. event days, promotion value, new guide book release, etc.
  • Work closely with licensees on their category assortment plans.
  1. Finance
  • Responsible for the Revenue forecast for a set of licensees.
  • Provide forecast of the category on monthly basis (revenue grading).
  • Responsible for collection past due accounts receivable.
  • Responsible for the administration and execution of the contract.
  1. Building Disney Toy & CE presence in India
  • Keep abreast with the Toy lines launched by Disney Licensees in International market. Plug in these lines through existing and new partners in India.
  • Develop eco-system to cater to local toy market keeping in mind product quality and pricing requirements of the market.
  • Evaluate the best route to market for toys based on channel nuances.
  • Identify opportunities to plug in Disney Toys beyond the traditional Toy Channels.

Basic Qualifications

  • University graduate, preferably Marketing or Business Commerce.
  • MBA or Post Graduate preferable
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