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Sr Manager, Franchise Strategy


The Senior Manager, Franchise Strategy - DCPI serves as a key partner to executive leaders, content partners, and Franchise teams throughout DCPI and The Walt Disney Company (TWDC). This role is an integral member of the DCPI Franchise organization, is based in Glendale, CA, and reports to the Director of Franchise Strategy. Responsibilities

  • Develop, communicate and drive execution of long-term strategy for DCPI globally around the applicable franchise(s) that expands audiences and builds lifelong relationships with fans, aligning with 5-year strategy planning
  • Provide cohesive, thoughtful, long-term franchise planning that connect and align strategies across LOBs to ensure optimization of revenue streams
  • Provide guidance to DCPI LOBs on Franchise efforts, marketing implementation and sales execution, to ensure alliance with overall DCPI Franchise strategy, goals and objectives
  • Ensure decision-making and strategies include actionable, relevant Franchise KPIs and ensure efforts across DCPI align with and deliver against these KPIs
  • Partner with the Director to lead the communication of DCPI Franchise strategy to DCPI LOBs
  • Collaborate with the Business Insights & Analytics team and Finance to monitor and analyze Franchise health and performance across DCPI LOBs on an ongoing basis
  • Build and foster strong relationships with content partners and Franchise teams across TWDC, as well as within DCPI globally, to ensure effective partnership
  • Champion DCPI perspectives in TWDC Franchise conversations
  • Ensure DCPI product and storytelling experiences stay true to brand/franchise stories, characters and creative intent
  • Partner and collaborate with embedded DCPI Franchise teams on franchise efforts
  • Promote and foster best practices and knowledge sharing across DCPI globally
  • Partner closely with Synergy and Communications teams on Franchise efforts

Basic Qualifications

  • 8+ years experience in marketing or brand management roles with global mindset, working in a world-class organization. 3+ years of management experience.
  • Combination of consumer products/licensing/interactive/digital media/entertainment businesses experience required, especially related to managing licensing, production, marketing and business development
  • Expert, engaging presentation skills (verbal and written)
  • Leadership skills to manage within a functional team
  • Excellent communication skills and executive presence
  • Strategic thinker
  • Ability to collaborate, influence and persuade at all levels across an organization
  • Flexible and adaptable to changing priorities with the skills to work in a fast-paced environment
  • Comfortable working through a matrix structure to deliver the end solution

Required Education

  • Bachelor of Science or Arts required; MBA highly desirable

Company Overview DCPI is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Licensing, Retail, Games and Apps, and Content. The combined segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

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